The Overwatch Project

Client: FORGE
Web Development
Brand Identity

OVERWATCH PROJECT seeks to decrease suicide by gun among veterans. Their latest campaign empowers veterans to both seek and provide peer intervention to prevent suicide by gun. OVERWATCH PROJECT is declaring The War on Suicide. There is a war going on here at home, invisible to most. Much like night vision goggles, OVERWATCH PROJECT is a tool that allows us to see the unseen, and fight back against the enemy. We ran with this idea, and integrated the pixellation of nightvision into the texture of the logo. We also wanted to maintain a neutral look without any specific references to guns or war, while keeping a rugged feel that pairs well with related imagery.